More Megachurches Want To Be Your Alma Mater
As traditional colleges struggle, evangelical churches are welcoming hundreds of new students.
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In the heart of the Bible Belt, a small Methodist college graduated its final class in May 2024, shutting its doors after 168 years.
Birmingham-Southern College in Birmingham, Alabama, was a Christian private liberal arts school that counted among its graduates members of Congress, famous musicians, Pulitzer Prize winners and the former executive editor of The New York Times. Yet it had been unable to endure years of financial losses.
About 15 minutes southeast, toward the Birmingham suburbs, the inaugural freshman class at Highlands College was finishing its first year that same spring. The private Christian school, which has just gotten permission from the state to award bachelor鈥檚 degrees, was born out of the nondenominational Church of the Highlands, the biggest religious congregation in the state and one of the largest in the nation. It claims across more than two dozen campuses in Alabama and Georgia.
Long-established, religiously affiliated small colleges such as Birmingham-Southern are battling the same existential pressures weighing on non-religious liberal arts colleges nationwide: declining enrollment, rising operational costs and a deepening skepticism of higher education among families who fear ideological influence on their children or question whether steep tuition and fees are worth it.
But a different model of Christian education is on the upswing: Some of the nation鈥檚 biggest megachurches are getting into the college business, prioritizing job training and church culture over traditional liberal arts. A franchise-style model from a Christian university in Florida has made it easier than ever for them to launch.
The new schools are attracting big donors and growing their enrollment through a built-in base of believers 鈥 and some are pushing to access public funding.
States including Florida, Georgia and Minnesota have opened their state financial assistance programs to religious colleges in recent years. The change mirrors a broader push already underway in K-12 education, where states have funneled to religious schools.
Many of these new colleges eschew the regional accrediting that鈥檚 standard for more established universities. Some pursue alternative accreditation from religious nonprofits that may or may not be recognized by the U.S. Department of Education.
That means students鈥 college credits may not transfer to other schools or to graduate programs. And the costs of non-accredited coursework aren鈥檛 eligible for federal financial assistance offered through the Free Application for Federal Student Aid, or FAFSA.
Supporters of the megachurch-affiliated schools say they鈥檙e a good option for students who want practical training for specific jobs, generally in ministry or business. They say students benefit from being closely connected to their local faith community.
But some experts question whether the schools鈥 lack of traditional accreditation could limit students鈥 options after graduation, or whether their close ties to one church could have an outsized impact on the school鈥檚 accountability and transparency.
鈥淧ublic funding is something that everybody should be concerned about, no matter your politics, no matter your religion,鈥 said Adam Laats, a professor of education and history at Binghamton University in upstate New York who has written books on the history of Christian education in America.
鈥淎nd I think it鈥檚 everyone鈥檚 business if there are schools that are restricting the chances of students in a way that students aren鈥檛 aware of what they鈥檙e getting into.鈥
Financial aid
Schools such as Highlands College are growing their physical footprints with big donations from heavy hitters. A from the Green family, whose patriarch David Green founded the Hobby Lobby craft store chain, funded Highlands鈥 first two residence halls.
In March, 3-year-old Austin Christian University 鈥 born out of Texas-based Celebration Church, which has more than 23,000 members 鈥 broke ground on thanks to a donation of the same size from Roger Bringmann, a vice president at California-based tech giant Nvidia.
The schools鈥 focus more closely aligns with many conservatives鈥 educational goals. Republicans in statehouses across the country have pushed to increase Christianity鈥檚 influence and presence in education, while President Donald Trump鈥檚 administration has proposed relaxing accreditation rules.
In last month, Republican state Attorney General James Uthmeier declared the state won鈥檛 enforce its constitutional ban on funding religious institutions, opening the door for state-funded scholarships for Christian colleges.
The newer Christian schools also may benefit from battles fought by their older counterparts.
Last year, agreed to allow religious colleges to participate in state-funded financial aid programs after a 64-year-old Christian college sued the state over its law that barred theological schools from public tuition assistance.
And after two century-old colleges filed suit in last year, a federal judge struck down a 2023 state law that barred religious colleges from a state-funded dual enrollment program that lets high school students enroll in college credit courses tuition-free.
鈥淲e鈥檝e done lobbying at the state level, working with the state legislators to get access to things like in-state, need-based grants,鈥 said Patrick Fitzgerald, a spokesperson for Southeastern University, in Lakeland, Florida, which has partnered with more than 200 churches across the country to help them launch colleges. 鈥淒epending on the need in each state and the availability of state funding, we try to access every scholarship dollar that we can for students.鈥
Many megachurch schools offer financial aid. But tuition and fees at more established church-affiliated schools can run into the mid-five figures 鈥 with their private college counterparts, but far above in-state tuition at big public universities.
At Highlands College, tuition, housing and fees total about . The school, which focuses on training for the ministry, says 100% of its students receive scholarships. In-state tuition, housing and fees at the University of Alabama cost . At Birmingham-Southern, the year it closed, those same costs totaled about .
But costs vary. At Elevation College, which plans to welcome its first class this fall and was launched by North Carolina megachurch Elevation Church, the tuition, housing and fees are about . VOUS College of Ministry in Miami, based at one of the fastest-growing megachurches in Florida, charges per year in tuition and fees, though that doesn鈥檛 include housing.
Single-church affiliations
Unlike more traditional schools that are affiliated with an entire denomination, these newer schools are often deeply entwined with the leadership at just one megachurch.
At Austin Christian, for example, the college president is Connor Champion, the son of Celebration Church鈥檚 founding pastors, Joe and Lori Champion.
Last year, Church of the Highlands founding pastor Chris Hodges from his role there to focus on being chancellor at Highlands College, and to become the church鈥檚 new head pastor.
Some critics say that when schools are closely tied to one church, rather than to an entire denomination, the church鈥檚 leadership and finances have an outsized impact on the school.
鈥淵ou can end up with this insular, sometimes authoritarian power structure, which I don鈥檛 mean to say is unique to religious schools, but it is one of the hazards of this kind of institutional structure,鈥 said Laats.
But having a college tied to a local church also can boost its credibility and accountability within that faith community, said Rick Ostrander, a longtime Christian college administrator who is currently the executive director for the Michigan Christian Study Center at the University of Michigan.
鈥淭here鈥檚 always the danger with new markets and new models that develop some bad actors or just some unhealthy situations,鈥 Ostrander said, 鈥渂ut I think that鈥檚 less likely in this area than some other quote-unquote professional areas.鈥
Church franchise models
The Highlands model 鈥 practical, church-based job training paired with academic courses offered through an accredited partner university 鈥 is spreading, in part, thanks to a franchise-style approach from a Florida university that has made launching a church-based college easier than ever.
Southeastern University in central Florida is a private school affiliated with Assemblies of God, one of the world鈥檚 largest Pentecostal Christian denominations. Southeastern is accredited by a federally recognized regional accreditation body, and it鈥檚 one of the in the country, according to the Chronicle of Higher Education.
One reason for that growth is it has partnered with more than 200 churches, including some of the nation鈥檚 largest, to offer accredited Southeastern聽degrees through local startup colleges. Some of these church colleges, such as Highlands, have hundreds of students; some just a handful. Southeastern provides the academics while the church provides the practicum classes.
About a third of the 13,600 students at Southeastern are at schools affiliated with their network partner churches, said Fitzgerald, who is chief of staff for Kent Ingle, the president of Southeastern.
The university helps the church colleges line up curriculum and instructors, he said, and helps secure the necessary state approvals.
鈥淲e make sure that their courses are up to accreditation standards,鈥 Fitzgerald said. 鈥淲e make sure that the faculty they have are well-qualified, and we鈥檙e able to provide a stamp of approval on pretty much what they鈥檙e already doing, and so it鈥檚 a match made in heaven, if you will.鈥
By offering educational degrees, a church can create a pipeline of future staffers who are steeped in its culture, a priority for megachurches intent on preserving their brand.
And it gives churches additional workers who run conferences, staff events or manage social media, all for college credit rather than wages. That can be a boon for high-revenue megachurches that rely on an army of volunteers.
Fitzgerald said he鈥檚 not aware that Southeastern has ever said no to a church that approached it about becoming a partner site. Revenue from student tuition and fees is split between Southeastern and the church college.
Coming changes
One of Southeastern University鈥檚 biggest success stories has been Highlands College in Birmingham. The school began offering unaccredited ministry courses in 2011 before joining the Southeastern network in 2017.
In 2023, Highlands was awarded its own accreditation by the Association for Higher Education, a network of Christian schools that has been recognized by the U.S. Department of Education and the Council for Higher Education Accreditation. It now offers more than half a dozen bachelor鈥檚 degree programs.
This fall, the college will launch and a bachelor鈥檚 degree in business leadership. The Dunn School of Business is named in honor of the former CEO of a faith-based investment group that has in a church-planting network co-founded by Chris Hodges, the chancellor of Highlands College.
In Texas, Austin Christian University is focused entirely on business education, offering a bachelor鈥檚 of business administration degree through its partnership with Southeastern. Tuition, fees and housing are $35,000 per year. In addition to academic classes, students attend weekly sessions with Christian business executives and can work with Christian entrepreneurs on business projects in a 鈥渟tartup accelerator鈥 program.
The business focus could help protect the school from coming changes at the federal level.
The Trump administration has been working to overhaul higher education, including proposing that would require undergraduate programs to show their graduates earn more than the median earnings of similarly aged adults with only a high school diploma, or risk losing access to federal student loans and grants.
Some Christian higher ed organizations, such as the Association for Biblical Higher Education and the, worry these provisions would have a disproportionately negative effect on Christian institutions, particularly those that train for traditionally lower-paying ministry or church roles.
Fitzgerald of Southeastern said he isn鈥檛 concerned that the federal overhaul will harm the newest crop of church colleges.
鈥淲e believe that as students begin to really reevaluate the return on investment of higher education, we think that unique models for education like this one are the ones that are going to thrive and succeed,鈥 Fitzgerald said.
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